But I’m hooked now. Tier Points are my drug of choice, and I would have to spend at least three months in Air Miles Rehab to wean me off the scheme. My only hope is that Sir Richard Branson might read this and, for the sake of my health, give me a Lifetime Gold Membership as a result of the acres of free publicity I continue to give him and his airline.

Now, I have discovered, on a forthcoming flight, I have been moved from seat 6A in the middle of the plane to 10A, right next to the bar and the toilet, because the aircraft has been changed. Listen. I know that in the grand scale of things, these are not major life problems. But I spend a lot of money with the airline and, after my sixth unanswered e-mail addressed to Customer Service about many other matters, am mightily fed up with the time and energy I constantly have to waste trying to get even a modicum of service at ground level.